Digital Marketing, according to the definition of DMI, means the use of digital channels in promotion and marketing of the products and services. Digital channels are measurable and interactive completely. That's why the campaigns made with digital marketing tools can be considered decisively and feedback can be received from customers individually. Furthermore, digital marketing channels are more cost effective compared to traditional marketing channels.
More people can be reached with a proper budget while the target audience can be reached in a more specific way. Digital Marketing tools give the opportunity to establish an interactive communication with your customers. You can respond their demands, suggestions and orders immediately. People are looking for brands they can trust and the way to realize this is by improving communication with customers.